Privacy Policy
PRIVACY POLICY – BelgianMart
(GDPR-compliant version – 2025)
1. Introduction
This Privacy Policy explains how BelgianMart, operated by Messelis Geoffrey, collects,
uses, protects, and shares your personal data in accordance with:
● the General Data Protection Regulation (EU 2016/679),
● the Belgian Code of Economic Law,
● and other applicable Belgian e-commerce laws.
2. Data Controller
Messelis Geoffrey
Scheldekouter 576
9600 Ronse, Belgium
Business number (BCE): 0736.266.127
Email: contact@belgianmart.com
3. Personal data we collect
We collect several categories of data:
3.1 Data provided directly
● First and last name
● Billing and shipping address
● Email address
● Phone number
● Date of birth (for age verification regarding alcohol)
3.2 Data collected automatically
● IP address
● Device and browser information
● Browsing history on the site
● Cookies (see Cookie Policy)
3.3 Payment data
● Partial payment information handled only by Shopify and payment processors
(Stripe, PayPal, etc.)
BelgianMart never stores your full payment information.
3.4 Third-party data
● Shopify (store platform)
● Carriers (Bpost, DHL, etc.)
● Payment platforms
4. Purpose of data collection
We use your data for:
4.1 Contract execution
● Order processing
● Secure payment
● Delivery
● Age verification for alcohol
● Customer service
4.2 Legal obligations
● Accounting and invoicing
● Fraud prevention
● Compliance with alcohol sales laws
4.3 Legitimate interests
● Website improvement
● Traffic analysis
● Abuse prevention
4.4 Marketing (with explicit consent)
● Newsletters
● Promotions
● Personalized emails
5. Legal basis for processing
According to the GDPR, we process your data on the following legal bases:
● Article 6.1.b – Performance of a contract (order, delivery, support)
● Article 6.1.c – Legal obligation (accounting, alcohol sale compliance)
● Article 6.1.a – Consent (newsletter, non-essential cookies)
● Article 6.1.f – Legitimate interest (site security, fraud prevention)
6. Use of Shopify
Our store is hosted by Shopify Inc.
Your data is stored on Shopify’s servers in the US and/or Canada.
Shopify complies with the GDPR via Standard Contractual Clauses (SCC).
For more information: Shopify Privacy Policy.
7. Recipients of data
Your data may be shared with:
● Shopify (hosting and store management)
● Carriers (Bpost, DHL, DPD, etc.)
● Payment providers (Stripe, PayPal, etc.)
● Accounting for legal obligations
● Marketing service providers (Mailchimp, Klaviyo) only with your consent
We never sell your personal data.
8. Data retention periods
Data type
Retention period
Order data
10 years (legal
requirement)
Customer account
Marketing emails
Cookies
As long as account is active
Until consent is withdrawn
6–24 months
Complaints / customer
service
3 years
9. Your rights (GDPR)
You have the following rights:
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✔ Right of access
✔ Right to rectification
✔ Right to erasure (“right to be forgotten”)
✔ Right to object
✔ Right to restrict processing
✔ Right to data portability
✔ Right to withdraw consent (newsletter, cookies)
To exercise your rights:
10. Data security
We implement:
● SSL encryption
● Secure storage via Shopify
● Restricted internal access
● Intrusion protection
● Anonymization of analytics data
11. Cookies
The site uses cookies to:
● ensure proper functionality (required)
● analyze traffic (Google Analytics / Shopify Analytics)
● provide a personalized experience
● targeted marketing (if consented)
For more information, see our Cookie Policy.
12. Alcohol sales and age verification
To comply with Belgian law:
● Orders containing alcohol require age verification
● Data such as date of birth may be requested
● Verification may occur at delivery
13. Transfers outside the EU
Shopify and some service providers may store data in Canada or the United States.
These transfers are safeguarded by:
● Standard Contractual Clauses (SCC)
● Additional security measures
14. Changes to this policy
BelgianMart may update this Privacy Policy to remain compliant or to improve data
protection.
Last updated: 2025
15. Contact – Data protection
For any questions about your personal data:
Scheldekouter 576, 9600 Ronse, Belgium